diff --git a/glabels/EditVariableDialog.cpp b/glabels/EditVariableDialog.cpp
index 4d3b84d..4a1135e 100644
--- a/glabels/EditVariableDialog.cpp
+++ b/glabels/EditVariableDialog.cpp
@@ -37,8 +37,8 @@ namespace
 	// All variable increments. (must be in sorted order)
 	const QVector<glabels::model::Variable::Increment> allIncrements = {
 		glabels::model::Variable::Increment::NEVER,
+		glabels::model::Variable::Increment::PER_ITEM,
 		glabels::model::Variable::Increment::PER_COPY,
-		glabels::model::Variable::Increment::PER_MERGE_RECORD,
 		glabels::model::Variable::Increment::PER_PAGE
 	};
 }
diff --git a/model/PageRenderer.cpp b/model/PageRenderer.cpp
index fc27d2c..8af7d17 100644
--- a/model/PageRenderer.cpp
+++ b/model/PageRenderer.cpp
@@ -283,6 +283,7 @@ namespace glabels
 				iLabel++;
 				iCurrentPage = iLabel / mNLabelsPerPage;
 
+				mVariables->incrementVariablesOnItem();
 				mVariables->incrementVariablesOnCopy();
 				if ( (iLabel % mNLabelsPerPage) == 0 /* starting a new page */ )
 				{
@@ -341,7 +342,7 @@ namespace glabels
 				iLabel++;
 				iCurrentPage = iLabel / mNLabelsPerPage;
 
-				mVariables->incrementVariablesOnMerge();
+				mVariables->incrementVariablesOnItem();
 				if ( iRecord == 0 )
 				{
 					mVariables->incrementVariablesOnCopy();
diff --git a/model/Variable.cpp b/model/Variable.cpp
index 8b81a86..1cdca5d 100644
--- a/model/Variable.cpp
+++ b/model/Variable.cpp
@@ -90,9 +90,9 @@ namespace glabels
 		}
 
 		
-		void    Variable::incrementValueOnCopy()
+		void    Variable::incrementValueOnItem()
 		{
-			if ( mIncrement == Increment::PER_COPY )
+			if ( mIncrement == Increment::PER_ITEM )
 			{
 				switch (mType)
 				{
@@ -110,9 +110,9 @@ namespace glabels
 		}
 
 		
-		void    Variable::incrementValueOnMerge()
+		void    Variable::incrementValueOnCopy()
 		{
-			if ( mIncrement == Increment::PER_MERGE_RECORD )
+			if ( mIncrement == Increment::PER_COPY )
 			{
 				switch (mType)
 				{
@@ -219,10 +219,10 @@ namespace glabels
 			{
 			case Increment::NEVER:
 				return tr("Never");
+			case Increment::PER_ITEM:
+				return tr("Per item");
 			case Increment::PER_COPY:
 				return tr("Per copy");
-			case Increment::PER_MERGE_RECORD:
-				return tr("Per merge record");
 			case Increment::PER_PAGE:
 				return tr("Per page");
 			}
@@ -235,10 +235,10 @@ namespace glabels
 			{
 			case Increment::NEVER:
 				return "never";
+			case Increment::PER_ITEM:
+				return "per_item";
 			case Increment::PER_COPY:
 				return "per_copy";
-			case Increment::PER_MERGE_RECORD:
-				return "per_merge_record";
 			case Increment::PER_PAGE:
 				return "per_page";
 			}
@@ -251,14 +251,14 @@ namespace glabels
 			{
 				return Increment::NEVER;
 			}
+			else if ( id == "per_item" )
+			{
+				return Increment::PER_ITEM;
+			}
 			else if ( id == "per_copy" )
 			{
 				return Increment::PER_COPY;
 			}
-			else if ( id == "per_merge_record" )
-			{
-				return Increment::PER_MERGE_RECORD;
-			}
 			else if ( id == "per_page" )
 			{
 				return Increment::PER_PAGE;
diff --git a/model/Variable.h b/model/Variable.h
index 3feb694..95f3dec 100644
--- a/model/Variable.h
+++ b/model/Variable.h
@@ -46,8 +46,8 @@ namespace glabels
 			enum class Increment
 			{
 				NEVER,
+				PER_ITEM,
 				PER_COPY,
-				PER_MERGE_RECORD,
 				PER_PAGE
 			};
 			
@@ -71,8 +71,8 @@ namespace glabels
 			QString   stepSize() const;
 
 			void    resetValue();
+			void    incrementValueOnItem();
 			void    incrementValueOnCopy();
-			void    incrementValueOnMerge();
 			void    incrementValueOnPage();
 			QString value() const;
 
diff --git a/model/Variables.cpp b/model/Variables.cpp
index 9bf149f..03fa927 100644
--- a/model/Variables.cpp
+++ b/model/Variables.cpp
@@ -97,6 +97,18 @@ namespace glabels
 		}
 
 		
+		///
+		/// Increment variables on item
+		///
+		void Variables::incrementVariablesOnItem()
+		{
+			for ( auto& v : *this )
+			{
+				v.incrementValueOnItem();
+			}
+		}
+
+		
 		///
 		/// Increment variables on copy
 		///
@@ -109,18 +121,6 @@ namespace glabels
 		}
 
 		
-		///
-		/// Increment variables on merge record
-		///
-		void Variables::incrementVariablesOnMerge()
-		{
-			for ( auto& v : *this )
-			{
-				v.incrementValueOnMerge();
-			}
-		}
-
-		
 		///
 		/// Increment variables on page
 		///
diff --git a/model/Variables.h b/model/Variables.h
index ec7b578..379d56f 100644
--- a/model/Variables.h
+++ b/model/Variables.h
@@ -64,8 +64,8 @@ namespace glabels
 			void replaceVariable( const QString& name, const Variable& variable );
 
 			void resetVariables();
+			void incrementVariablesOnItem();
 			void incrementVariablesOnCopy();
-			void incrementVariablesOnMerge();
 			void incrementVariablesOnPage();
 
 
diff --git a/translations/glabels_C.ts b/translations/glabels_C.ts
index f7cdb4e..75a8f11 100644
--- a/translations/glabels_C.ts
+++ b/translations/glabels_C.ts
@@ -1072,10 +1072,6 @@
         <source>Per copy</source>
         <translation type="unfinished"></translation>
     </message>
-    <message>
-        <source>Per merge record</source>
-        <translation type="unfinished"></translation>
-    </message>
     <message>
         <source>Per page</source>
         <translation type="unfinished"></translation>
@@ -1088,6 +1084,10 @@
         <source>Floating Point</source>
         <translation type="unfinished"></translation>
     </message>
+    <message>
+        <source>Per item</source>
+        <translation type="unfinished"></translation>
+    </message>
 </context>
 <context>
     <name>VariablesView</name>